On Brands of Lolita Dress

When the Lolita fashion appears, it can not be very popular to young people. Even many persons do not know it. With its slow development, some brands of Lolita emerge in the late 1980s. They are Milk, Pink House and Pretty but now it is Angelic Pretty. 

Initially, Lolita fashion was greatly influenced by natural-Kei, and can not be recognized as Lolita according to today’s standards. Until early 2000, the fashion was relatively unknown and become popular through visual-Kei bands, such as Malice Mizer. His guitarist Mana was fronted with the fashion scene, and then popularized the term Elegant Gothic Lolita when he opened Moi-meme-Moitie, which is a kind of Gothic Lolita brand. Later, the fashion became more accessible through all kinds of physical stores besides Japan, and online shops, so that Lolita began to gather worldwide support.

On the way of Lolita fashion development, it has undergone and extensive change. In its early era, its designs were very simple and adopt infamous balck and white color scheme. Gothic, Kuro and Shiro were incredibly popular at that time. The Ama Lolita was still toned down. Meanwhile, the clothing prints were relatively rare, and a few were consisted of simple motifs. In 2006, the brand Angelic Pretty introduced the Ama Lolita styles as it looks today. The motifs got more intricate and detailed and floral prints became rarer. The classic style was changed into a more childish and cute over-the –top appearance. Now Ama Lolita is still the most popular Lolita style.